ROLES: Concept/Front-end/Video-editing


JouwWeb is an easy to use Content Management System with both a free and a premium plan. The goal of this project was to find a way for JouwWeb to get a higher conversion rate in the span of one year.

We decided to make starting entrepeneurs our focusgroup, for they are most likely in need of a website, but often lack the funds to hire a webdesigner. To emphasize how easy JouwWeb works, we built a teaser application which challenges the user to build their very own website in 15 minutes.